Bienvenido/a

Bienvenidos/as al blog del emprendedor en agricultura ecológica Carlos Martínez. Actualmente estoy comercializando una patente registrada sobre las propiedades cosméticas y dermatológicas del aloe vera, en la que se han interesado varios grupos inversores relacionados con este sector. También apoyo la iniciativa empresarial "Parque Tecnológico Playa Paraíso 2010" y la promoción del futuro puerto deportivo para Playa Paraíso (Adeje, Tenerife), coordinada por el emprendedor Miguel Muñoz. Espero que esta página sea de tu interés y puedas encontrar la información que necesitas en ella.

lunes, 22 de octubre de 2018

The sector of aloe vera in Canary Islands: international competitivity and future scenarios

On this blog, we want to underline the article The sector of aloe vera in Canary Islands: international competitivity and future scenarios, which authors are Francisca Rosa Álamo Vera, José Carlos Bethencourt Gutiérrez and Javier Osorio Acosta. It has been published in the Agroalimentaria review (volumen 22, number 42, corresponding to the months of January-June 2016), because of its detailed analysis of the economic potential of Canary aloe vera.

The exports of Canary aloe vera to European Union are still almost insignificant, despite the fact that the archipelago is the first European región in growing and producing this plant, with 10 millions of adult specimens, which would be enough to satisfy the total demand of Europe. For this reason, this research work has the aim to analyse the regional competitivity of Canary Islands in the sector of aloe vera.

In this study, the authors identify and interpret different variables which represent external influences over the industry. Later, taking the conclusions of this diagnosis as a reference, they project scenarios related to the possible evolution of basic socioeconomic indications in this sector, with the aim of studying the impact which some strategic decisions can cause at a sectorial level on the competitive development of his industry, aspiring to a wider demand.

In these scenarios, the role played by touristic sector takes part, analysing the beneficial synergies which could be generated between both economic activities. Thus, in the optimistic scenario, the profits of the companies involved in the sector of aloe vera would increase significantly with the innovation and improvement of products, marketing campaigns and commercial agreements with hotels and other touristic facilities.

-The sector of aloe vera in Canary Islands: international competitivity and future scenarios. Francisca Rosa Álamo Vera, José Carlos Bethencourt Gutiérrez and Javier Osorio Acosta. Article published in the Agroalimentaria review (volumen 22, number 42, corresponding to the months of January-June 2016):
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Proexca promotes Canary aloe vera

The public company Proexca, dedicated to fostering the export of Canary products, includes on its website an article about the company Productos Naturales de Canarias (Natural Products of Canary Islands, LLC), created to commercialise cosmetic and prescription products based in the use of Canary aloe vera.

For the development of these products, the company relies on the work of Kosei laboratories, established in 1994 and run by chemists with more than 20 years of experience. These laboratories do research and develop their products according to GMP rules, which make up the European legislation about cosmetics. When the product leaves the laboratories, Productos Naturales de Canarias takes care of its marketing and commercialisation at the international level.

The products are commercialised under the Atlantia Brand. Its functionality is reinforced thanks to the use of cutting-edge active ingredients, which are also hypoallergenic and supported by the experience of Kosei laboratories in the medical field. Nowadays, this brand has a wide range of cosmetic products in different lines (facial, body, dietetic and hair). Among other points of sale, they are commercialised at pharmacies (COFARTE, COFARES and Alliance Healthcare), the OTC stores of El Corte Inglés, WFDG (Aldeasa), Llongueras, Mercadona and the OTC stores of Carrefour. Besides, they are prescribed at national benchmark clinics and hospitals (ICO, Vall d’Hebrón, Teknon, La Paz, 12 de Octubre, etc.).

The international impact of this company arises as a consequence of the demand of this kind of products in European countries, especially by tourists which visit the Canary archipelago (Germany, United Kingdom, Italy, France and the Iberian peninsula). The 12 millions of visitors which Canary Islands receive on a yearly basis are a good sample of the potential demand which these products have in the said countries.

-Atlantia, Natural Products of Canary Islands: 100% Aloe Vera from Canary Islands for the European market. Article published on the Proexca website, the 20th November 2014:

Productos Naturales de Canarias (Natural Products of Canary Islands, LLC)
Address: Camino El Tornero, 41, B6 (38206, La Laguna, Tenerife)
Phone: 922 314 798
Fax: 922 315 925
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Carlos Martínez, inventor and entrepreneur in ecological agriculture

The entrepreneur in ecological agriculture Carlos Martínez has obtained a patent for an invention of his own, registered in the Spanish Patent and Trademark Office and published with the number ES2566877. This patent was issued the 17th February 2017 and its duration takes up 20 years counted from the date of request (22th August 2014).

Generally speaking, the patent consists in a medicinal product, cosmetic and useful for human health. Its components are aloe vera, coffee grounds, olive oil, powdered coffee and brown sugar. It’s a best-selling product in the field of cosmetics, which holds a great potential for its commercialisation and mass production.

Nowadays, Carlos Martínez has received a report confirming that studies have been carried out in laboratories to the aim of proving the applications and the viability of his invention in the field of cosmetics, as well as its possibilities for human healthcare.

Details of the patent inventor

Carlos Martínez (entrepreneur in ecological agriculture)
Phone: 603 791 243
Email: uturriaga@gmail.com
Facebook profile:

-Carlos Martínez, entrepreneur in ecological agriculture. Article published on the blog Playa Paraíso Technological Park, the 15th May 2018:

-Website of the Spanish Patent and Trademark Office:

The 3rd July 2018, the patent inventor, Mr. Carlos Martínez, signed a representation contract for the commercialisation and sale of his patent or, in this case, its assignment of use, with the coordinator of “Playa Paraíso 2010-Adeje Technological Park” entrepreneurial initiative, Miguel Muñoz, and the lawyer Ramiro Rosón, in order to carry out all the paperwork necessary to reach this aim, on a four-year deadline extendable under express or tacit consent of the parties.

For any request about the commercialisation of this invention, we beg those interested call or email Miguel Muñoz or Ramiro Rosón, who will put them in contact with Carlos Martínez in order to explain the characteristics of the patent. Both representatives will advertise this patent by other means of communication, in order to enable its commercialisation, its sale or its assignment of use.

Details of Miguel Fidel Muñoz Cabrera (coordinator of “Playa Paraíso 2010-Adeje Technological Park” entrepreneurial initiative)

Phone: 648 74 49 37

Details of the lawyer Ramiro Rosón Mesa

Phone: 690 722 295

Besides, Miguel Muñoz have designed the blog of “Playa Paraíso 2010-Adeje Technological Park” entrepreneurial initiative as an authorised mean of communication for the spreading of this important patent and its commercialisation.

Next we attach some photos of the meeting held in La Laguna, the 3rd July 2018, organised as a previous act before the signing of the representation contract. The coordinator of the initiative, Miguel Muñoz, the lawyer Ramiro Rosón and the entrepreneur and inventor Carlos Martínez attended this meeting. These photos were taken at the Carrera Bar, located in the historical centre of La Laguna.

The Carrera Bar, one of our usual places for meeting, where we signed the representation contract for the sale or the assignment of use of this patent:





-Carrera Bar’s website on Tripadvisor:

-Location of La Laguna (Tenerife, Canary Islands, Spain) on Google Maps:
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The inventor Carlos Martínez signs an agreement with Premark to manage the selling or assigment of use regarding to his brand Karllive

Today, 20th January 2020, the inventor Carlos Martínez, owner of the Karllive brand, and his representatives, Miguel Muñoz and Ramiro Rosón...