On this blog, we want to underline the article The sector of aloe vera in Canary Islands: international competitivity and future scenarios, which authors are Francisca Rosa Álamo Vera, José Carlos Bethencourt Gutiérrez and Javier Osorio Acosta. It has been published in the Agroalimentaria review (volumen 22, number 42, corresponding to the months of January-June 2016), because of its detailed analysis of the economic potential of Canary aloe vera.
The exports of Canary aloe vera to European Union are still almost insignificant, despite the fact that the archipelago is the first European región in growing and producing this plant, with 10 millions of adult specimens, which would be enough to satisfy the total demand of Europe. For this reason, this research work has the aim to analyse the regional competitivity of Canary Islands in the sector of aloe vera.
In this study, the authors identify and interpret different variables which represent external influences over the industry. Later, taking the conclusions of this diagnosis as a reference, they project scenarios related to the possible evolution of basic socioeconomic indications in this sector, with the aim of studying the impact which some strategic decisions can cause at a sectorial level on the competitive development of his industry, aspiring to a wider demand.
In these scenarios, the role played by touristic sector takes part, analysing the beneficial synergies which could be generated between both economic activities. Thus, in the optimistic scenario, the profits of the companies involved in the sector of aloe vera would increase significantly with the innovation and improvement of products, marketing campaigns and commercial agreements with hotels and other touristic facilities.
-The sector of aloe vera in Canary Islands: international competitivity and future scenarios. Francisca Rosa Álamo Vera, José Carlos Bethencourt Gutiérrez and Javier Osorio Acosta. Article published in the Agroalimentaria review (volumen 22, number 42, corresponding to the months of January-June 2016):
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